First Endurance offers everything an endurance athlete needs to maximize endurance and performance.  We designed it to work as a complete endurance system. Each product has a specific purpose and complements the others.

With First Endurance, there’s no more guesswork.



Synergy in its purest form is when two or more objects come together to become one, and the sum of those two objects is more amazing than when the objects were apart from each other.

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 Luxury and Comfort at Our Vail Valley Resort

The Westin Riverfront Resort & Spa, Avon, Vail Valley welcomes you to Colorado with luxury accommodations, exceptional amenities, and a commitment to helping you achieve balance. You’ll find our resort at the gateway to Vail-Beaver Creek, offering direct access to skiinggolf, and many other activities.


Where biking isn’t just a business…
it’s a way of life

Pedal Power Bike shop has been serving cyclists in the Vail Valley for nearly 35 years. We believe that when your passion is your vocation, quality, service and expertise will follow.


Conquer New Territory

Suunto was born in 1936 when Finnish orienteer and engineer Tuomas Vohlonen invented the mass production method for the liquid-filled compass. Since then, Suunto has been at the forefront of design and innovation for sports watches, dive computers and sports instruments used by adventurers all over the globe. From the highest mountains to the deepest oceans, Suunto physically and mentally equips outdoor adventurers to conquer new territory.

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NOBODY OWNS US. Optic Nerve Eyewear has been an independently owned and operated company since 1976.

For nearly 40 years, Optic Nerve (formerly Mountain Shades) has been an independent leader in the sunglass industry. Countless years, months, days, and hours have been spent in the mountains of Colorado testing our products to deliver only the finest sunglasses on the market. We have worked hard to create products for consumers and programs for retailers that exceed that of our competition. It’s our top priority to foster a culture of passion and independence that we’ve been able to stand behind all these years.



Strong, light, stiff and aero – you want it all and so do we. It’s what drives us every day and it’s why our wheels and components receive so many rave reviews from owners, racers and the media.

We won’t ever compromise materials, processes, or performance to hit a price point. There’s no lower tier. You’re not buying a brand name or an image, you’re buying engineered excellence. If it says ENVE, it’s because it’s the very best it can be.